For my branding project, I had to first make a mood board to figure out my color palette and what mood I wanted for my brand. The mood I was trying to convey for it was a soft and light mood, so I choose some softer colors. My color palette is shades of pastel pink. The photos I used are meant to give you a happy and peaceful feeling. I think I did a good job of showing the mood. For the actual branding project, I had to make the main logo, a secondary logo, a sub mark, a color palette, and a pattern. For my main logo (middle) I put the name and my the B stand out more than the other letters, I then put two different pinks from my color palette in the background of it to fill the white space. For my secondary logo (top left) I made an ice cream cone with a bunny face to represent the shop and put the B on the cone. Then I put a pattern of bubbles in the background. For my sub mark logo, I wanted it to be simple and sweet, so I made a paw to represent bunny and then added a gradient of my color palette and added the big B. For my color palette, I used the one that I used for my mood board. And finally, for my pattern, it was the bubbles I used for my secondary logo. I think everything turned out very nice, this project took some time but in the end, it was well worth it.